Aveda - Botanical Repair
Direction, Design, Look Development, Texturing, Lighting, Animation, Compositing
Short // 0:60 // 2020
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CREDITS
Direction, Design & Animation: Raw & Rendered
Music & Sound Design: Jay Klos
Aveda chose Raw & Rendered to realize the power of its breakthrough botanical repair™ technology — triple-layer hair repair that delivers strength, protection, and repair without compromise.
Raw & Rendered was tasked with creating a compelling hero identity that would uplift Aveda’s brand and mission, and to craft a thoughtful, digital-first campaign broad enough to meet regional needs, and robust enough to last multiple years.
Raw & Rendered created a world that bridged inspiring storytelling with scientific research and information, reinforcing Aveda's position rooted in scientific authority.

Hair Look Development

Hair Cuticle Transitions


Cortex Strengthening & Bonding Technology


Cuticle & Macro Green Blending Technology


Plant Powered Technology
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