Aveda - Botanical Repair
Direction, Design, Look Development, Texturing, Lighting, Animation, Compositing
Aveda chose Raw & Rendered to realize the power of its breakthrough botanical repair™ technology — triple-layer hair repair that delivers strength, protection, and repair without compromise.
Raw & Rendered was tasked with creating a compelling hero identity that would uplift Aveda’s brand and mission, and to craft a thoughtful, digital-first campaign broad enough to meet regional needs, and robust enough to last multiple years.
Raw & Rendered created a world that bridged inspiring storytelling with scientific research and information, reinforcing Aveda's position rooted in scientific authority.
Hair Look Development
Hair Cuticle Transitions
Cortex Strengthening & Bonding Technology
Cuticle & Macro Green Blending Technology
Plant Powered Technology